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The store that sells. And keeps selling more.

BeforeWith BTFLY
One Way Jerky's Texas Smoke page before BTFLY: a plain title and price, a size dropdown and two buttons. The same page with BTFLY: a bold Texas Smoke headline, a flavor promise, a heat meter and rating, size cards with prices and one clear button.
Metamorphosis of a real store

Private beta. Seats open in small groups through 2027. Join the list and we email you when yours opens.

Plugs into the stack you already run. Nothing to migrate. Nothing to rebuild.

Twenty stores and counting. Every one built to sell.

Tap any store to open it

Get beta access

The Metamorphosis.

Three stages that turn the store you have into one built to sell.

Skip the walkthrough

  1. Crawl.

    BTFLY reads the store as it is, page by page, and marks what it would change. This is One Way Jerky, a real store.

    The store todayOne Way Jerky's Texas Smoke page before BTFLY

  2. Cocoon.

    The page is rebuilt one move at a time. Each move is tested against the original before anything goes live.

    1. 01Position

      The page said Texas Smoke and a price. Now the name is a headline in the brand face, with a flavor promise and one line you can taste.

      Shoppers decide in the first screen. Now the flavor sells before they scroll.

    2. 02Proof

      The old page showed no rating and no heat level. Now five stars and an Easy heat meter sit right above the name.

      Shoppers know it's good, and how hot it is, before they read a word.

    3. 03Buy box

      A size dropdown and two buttons become two size cards with prices, one button that shows the total and a free shipping line.

      Nobody has to open a menu to find out what it costs.

  3. Fly.

    Live, and still getting better every week. Approve each change or let it run. Everything can be undone.

BTFLY AutopilotExample feed
  1. Headline B won its testFlavor promise under the name. Winner applied.
    Applied
  2. Free shipping nudge is readySuggests a 14 oz bag when a cart is just under $45.99.
  3. Same buy box on every flavor?Copies the winning layout to each flavor page.
  4. Size default test6 oz against 14 oz picked first. 20% of traffic.
    Testing
  5. Free shipping bar addedOrders over $45.99 ship free, same as your current terms.
    Applied

Fly.

Live, and still getting better every week. Approve each change or let it run. Everything can be undone.

BTFLY AutopilotExample feed
  1. Headline B won its testFlavor promise under the name. Winner applied.
    Applied
  2. Free shipping nudge is readySuggests a 14 oz bag when a cart is just under $45.99.
  3. Same buy box on every flavor?Copies the winning layout to each flavor page.
  4. Size default test6 oz against 14 oz picked first. 20% of traffic.
    Testing
  5. Free shipping bar addedOrders over $45.99 ship free, same as your current terms.
    Applied

Other builders stop at launch. Metamorphosis never stops.

AI website buildersBTFLY
Pages written to sell, not just to look good
Written so ChatGPT, Claude and Google AI can quote it
Tests every change against your original
Works on the store you already have

Found on Google. Quoted by AI.

Shoppers ask ChatGPT and Google what to buy. Those answers quote pages that state the price and the facts plainly. BTFLY writes yours that way, and adds the data search engines read.

Get my store found
Example answer
Potential customer
OnGo Energy Spray MAX fits: 100mg of natural caffeine in four sprays, sugar free, in a 1 oz bottle that needs no fridge. A bottle holds 60 sprays for $15.99, or two a month for $28.99 on subscription.1ongoenergy.com
100mg caffeineSugar free60 sprays per bottleNo fridge

Before BTFLY. After BTFLY.

A catalog title, a grey Sold Out button and four bullets become a flavor headline, a rating, tasting notes and a buy box that collects emails while it's sold out.

Get this for your store

Good to know.

Anything else? Write to hello@btfly.com.

I already have a store. Do I have to move?

No. Keep your platform and add BTFLY, or let it rebuild the store and compare both versions before you decide.

Will the AI change things without asking?

Only if you let it. Every store starts in approval mode, and every change can be undone in one click.

When can I start?

BTFLY is in private beta, opening to small groups through 2027. Join the list and we email you when your seat opens.

Does BTFLY change my prices?

No. Your prices stay yours, and any offer BTFLY suggests stays inside the limits you set.

Do I need a product to start?

No. Start a merch line made to order or pick from vetted suppliers. If you already sell something, BTFLY builds around it.

Private beta. Seats open in small groups through 2027.

Never finished. Always better.

Email only. One message when your seat opens.